Users
TurboTap technology was developed and refined by industry experts over several years. By 2004, TurboTaps
were in production and in trials at Wrigley Field (Chicago),
the Chicago Marathon and many other prominent national venues.
The results were outstanding:
- TurboTap’s yield advantage increased revenue per keg by nearly 20%.
- At the Chicago Marathon 55% more beer was served with 40% less staff.
- At a prominent Eastern NFL stadium, TurboTap increased keg yield 30%.
- At a prominent Northern NFL stadium, TurboTap keg yield was nearly 100%.
- A Southern NFL stadium posted keg yields of 97%.
- A large festival in Indiana dispensed more beer than in the entire 25 year history of the event.
- A popular Midwestern arena posted improved keg yields of 15%.
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Wrigley Field — Executive Summary
| Date: June 4 to July 4, 2004, during 11 baseball games
Training: Regular concessions workers, volunteers and temporary workers were easily trained to use the TurboTap.
Results:
- Revenue was up an impressive $90 per keg due to TurboTap’s yield advantage.
- Keg yields increased by 15%. TurboTap keg yields averaged 103% due to minimal spillage and the correct collar of foam. Keg yields at non-TurboTapped locations averaged 87.5%.
- Speed of pour increased by 2.5 times.
Click here for the Wrigley Case Study (500kB PDF). |
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The Chicago Marathon — Executive Summary
| Date: October 10, 2004
Scope: Ten TurboTaps were installed on a beer caddy in the finishing area.
Training: Volunteers, none of whom had previous draft beer dispensing experience, were trained on site. The training took three minutes.
Results:
- Keg yields increased 12% due to minimal spillage and the correct collar of foam.
- 55% more beer (13,760 cups vs. 8,883 cups) was served with 40% less staff in the same amount of time as the previous year, thereby saving labor costs and eliminating long beer lines.
Click here for the Marathon Case Study (640kB PDF). |
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